Zoom Group
Zoom Group
Zoom Group
WEBSITES THAT DELIGHT, ENGAGE, AND CONVERT

1AUDIT

We will start with a full review of current website analytics, user experience, and competitive activity. At the same time, our business analyst will review current internal processes and systems in order to understand any integrations or system improvements that might be required.

2DEFINE, DOCUMENT
& DISCUSS

All information gathered by our business analyst will then be edited into a defined scope of work and technical requirements document which allows us to provide an informed and detailed estimate and timeline.

3WIREFRAME & DESIGN

We define the target customers and what they want from the website. We refine their flow through the site to capture whatever actions we require which leads to draft information architecture and wireframes. Once the real estate of the site is correct, we begin design.

4TEST & TRACK

Full internal testing including code review and documentation is conducted on all of our websites before they are handed to the customer for user acceptance testing. We won't leave you alone after the warranty period and will track your website's progress always informing you of any necessary security or functionality so you can stay future proof as long as possible.

WE CREATE GREAT USER EXPERIENCE ON SMALLER SCREENS
CASE STUDYRESPONSIVE DESIGN / DEVELOPMENT

TRENZSEATER

INTERNATIONAL AWARD WINNING INTERIOR DESIGN & FURNISHINGS

The Trenzseater site was built in WordPress with WooCommerce providing ecommerce capability making it "monkey simple" for our customer to use while providing a strong user experience for Trenzseater's sophisticated urban customer.

CHALLENGE:

  • TRENZSEATER is synonymous with sophisticated leading edge design and contemporary elegance.
  • It was critical that the company website offering would underline this level of brand leadership and be equally elegant and contemporary.
  • The site had to be built using responsive technology so that those customers casually browsing on smaller screens would be treated to an equally sophisticated design experience.

SOLUTION:

  • Alongside our customer's strict aesthetic, we collaborated to create a site which is striking in design and a delight to use.
  • Products are beautifully featured and there is plenty for sophisticated users to admire and covet.
  • Users have the opportunity to browse and tuck away coveted items to wish lists that they can share amongst their friends.
  • The desire of the target audience to browse, dream, and plan is fully catered for with plenty of imagery and detail at every click irregardless of device.